A good brand is priceless in the business world. While it’s tricky to put a dollar amount on the value, all business owners and managers know the power of a brand. Think of companies like Coca-Cola, Starbucks, McDonalds and Wal-Mart – those are recognized brands. Damage to your brand is devastating (think BP or any [...]

While individuals have been fairly quick to tweet, set up Facebook profiles and share tips about their favorite restaurants on Foursquare, businesses have been a bit slower to dip their toes in the social media waters. Initially, they had trouble seeing just how social media played a role in business, but that attitude is changing. [...]

Social media has ruled 2010. It may seem we’ve hit the breaking point. How much more can we do in terms of social networking? But there’s a good chance new technologies will emerge in the coming year and 2011 will bring about a great understanding of how to use social media and maximize its potential [...]

You know your company should be using social media. Your colleagues know your company should be using social media. Even some customers have asked if you have a Facebook page. So, what’s the sticking point? The boss. Sometimes getting that final seal of approval can be a real sticking point when it comes to implementing [...]

A couple of weeks ago a new study revealed a little more than half of all U.S. companies ban social networking sites from company computers. That means no Twittering, no updating your Facebook status and no job hunting on LinkedIn. From the Computerworld article: According to a study commissioned by Robert Half Technology, an IT [...]